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Inhance Investments enlightens investors with carbon-neutral interactive DVD, co-produced by Unicycle Creative.
June 6, 2007 - The environment and climate change are front-page news for Canadians. Now the Return On Responsibility™ DVD from Inhance Investment Management explodes the myth that investing responsibly comes at a cost to the bottom line.
Beginning with a dramatic space shuttle launch, this interactive disc looks at the big picture impacts of investing. Viewers choose a stream of content focused more on either returns or responsibility, with environmental observations from Dr. Marc Garneau, Canada's first astronaut, and hard numbers from prominent investment writer Toby Heaps, that show responsible investments perform as well as or better than conventional products. In the end, it is evident that with Inhance, investors can have both.
The DVD is designed to educate investment advisors and their clients about Inhance Mutual Funds, and replaces the industry-standard 'road show', an expensive and carbon-rich marketing tour. By using the DVD format, over 8,000kg of carbon emissions were saved or offset.
For Creative Director Lorne Craig, making Return on Responsibility™ was a great experience, both as a student of sustainability and as a kid who grew up watching Apollo launches. Dr. Garneau delivers his environmental perspective with the conviction and authority of one who has been there, while the Inhance experts show how, with their investment process, we can all make a difference, both in our world and on the balance sheet.
If you have investments, and are curious about the world of responsible investing, order your own copy of the DVD by visiting www.inhance.ca.
If you want to know more about the marketing opportunity and production of DVD video for your business, click here to visit the Case Study page in the Brands section of this site to find out more.
Credits:
Krista Vriend, Inhance – Visionary Client and Co-Producer
Kelly Peckham – Director/Interviewer
Lorne Craig, Unicycle – Co-Producer, Creative Director
Mark Richards, Inhance – Designer
Don Barnard – Camera, Lighting
Tonic Post – Editing
GGRP – Music & Sound Design
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Craig's Eco-Creative Manifesto Published! No, this is not one of my Photoshop fabrications - that's actually my byline on the cover of Marketing Magazine's June 11th issue. Inside are 700 words of eco-friendly encouragement for any creative or marketing human wondering about their future in the new Green Economy. In my somewhat-less-humble-this-week opinion, the future is brighter than ever for those of us in the business of communication and persuasion. Swipe an issue from someones desk, or read it online here. (Try to imagine it's being delivered in James Earl Jones' voice...) |
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Where to start...? Green Idea Workshops You know you have to get up to speed on the whole 'green thing' fast. But it's hard to get motivated when the company fridge is full of styrofoam take-out containers and the CEO just bought a Hummer. Don't despair. Book a Unicycle Creative green idea session – a facilitated workshop where together we can examine existing initiatives, develop new green business concepts, focus on channel- or industry-specific goals, brand messaging, or even plan a company-wide green business shift. |
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Green Business Feature: Greenworks Building Supply As home renovations and construction grow, Alastair Moore and Pete McGee want to make that growth green, with a store that offers a blend of eco-chic design and trade warehouse sensibility. ‘Green building’ definitions range from products and services that are energy efficient or eco-friendly, to a sustainable supply-chain continuing all the way back to raw material providers. Greenworks has products in both categories. There’s American Clay, a wall-coating with a thousand-year history, and a no-fade guarantee. You may never paint again. If you do, try Safecoat – so non-toxic, it was designed for people with chemical sensitivities. For wood stain, look at the 50+ colours in the BRODA line of water-based natural oil finishes. Flooring includes bamboo, reclaimed wood and recycled rubber. Ultratouch Natural Cotton Fibre Insulation, made from recycled denim fibre, means no more itchy pink stuff. “Our customers are about 50/50 homeowners and trades.” Says Alastair Moore. “Homeowners look to do a ‘green’ renovation, because of the health benefits and to do the right thing for the environment. Contractors come in when their clients demand green. They are more skeptical, but they find the quality is as good or better." |
Contractors also enjoy the health benefits of green building products, which, says Moore, are as important as the environmental footprint. Greenworks Building Products 604.685.3611 |
| * The Green Business Feature spreads good news about companies making a difference. Know any green businesses that deserve mention? Please let us know. (Greenworks Building Supply is not marketed or represented by Unicycle) | |
