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Unicycle and friends launch Building for Kids with a new brand, TV spot and DVD video.

April 25, 2007 - Healthy communities make us all more sustainable. So I was happy to participate in strategy and branding for 'Building for Kids'. The Real Estate and Development fundraising program for B.C. Children's Hospital.

We used the emotional power of video to drive home the need for the program and explain how it works. Thanks to an outpouring of generosity from Vancouver’s production community, not only did we get a sharp corporate presentation, we also produced and cut a High-Definition 30-second PSA TV spot.

"The emotional impact this video provides will really help us spread the word." says BC Children's Hospital Developmenmt Officer Leah Nyrose, "It also clearly explains how the program works."

To view the Building for Kids TV spot, video and design, visit the brands section. Better yet, donate to Building for Kids yourself. http://www.buildingforkids.ca

Huge Thanks to:
Don Barnard – Director, Camera
Shelley Stevens – Producer
Murdine Hirsch - Casting
Tonic Post – Debby Jenkins, Editor
GGRP – Music & Sound Design

My last e-news article on carbon credits generated lively feedback. Some felt it was a worthwhile concept, others derided it as simply a hucksterish way to soothe eco-guilt. Turns out BusinessWeek was skeptical, too. (see article) In it's response, TerraPass, one of the companies I featured, recently conducted an audit of the project in question, the Tontitown Landfill Methane Flaring project, to evaluate, among other things, its 'additionality' - that the carbon credits were used to finance an 'additional' greenhouse gas-destroying project that otherwise would not have been feasible. The results are here. Lengthy, if not completely conclusive. If only our government were so quick to monitor their accountability. Stay tuned for updates.

Blackspot Sneakers – The Official Unicycle Sustainable Shoe

When you’re cruising around on just one wheel, you need footwear that gives you a good feel for the earth. The Blackspot Sneaker is more than just a shoe. It’s a global movement. Or global brand anti-movement, if you will.

The shoe itself is made from organic hemp, in a sweat-free Portugese union shop, and it’s designed by world-famous Vancouver shoe guru John Fluevog. But the mission of Blackspot goes much further than form and function. Founded by Adbusters visionary Kalle Lasn, the anti-corporation’s goal is nothing less than to take down Nike, and kick any other megacorporate ass it can along the way. Ambitious? Anarchistic? You be the judge. Visit their website at http://www.blackspotshoes.org

Favourite Website of the Month: The Earth From Space

This Space Shuttle photo shows haze from China over the Pacific Ocean, on March 4, 1996, probably a mixture of air pollution, dust, and smoke. The corridor is 200 km wide and 600 km long. I found this image at an amazing (and FREE) on-line catalogue: "The Gateway to Astronaut Photography of Earth." - Image Science and Analysis Laboratory, NASA-Johnson Space Center. It is searchable by subject, city and even with clickable world maps. It's all part of research for the next video I'm working on, promoting sustainable investing, and featuring Canadian Astronaut Dr. Marc Garneau. Stay tuned.

Unicycle News Archive: 1 - Launch 2 - New York - 3 Carbon Credits