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The humble blog has evolved from online diary to repository of brand content. Even with the rise of YouTube, Facebook, Pinterest and other social platforms, blogs can provide a searchable, archived record of your brand and culture, housed on a server that's not owned by a social media billionaire.
Green Briefs is the original Unicycle Creative blog, online since 2007.
Unicycle Creative has also created client blogs and written hundreds of articles for them. |
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London Drugs' 'What's the Green Deal?' program, developed by Unicycle Creative in 2008, helps customers navigate green claims, certifications and products. Over 100 blog articles later, we're still finding things to write about.
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As the marketing agency for CBR Products, we recommended creating a blog that could speak to homeowners, architects and tradespeople alike. Featuring a mix of project profiles, technical tips and west coast lifestyle, 'Fresh Coats' helps keep cbrproducts.com on customers' minds while providing a steady source of new SEO-searchable content. |
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The world is overflowing with dire environmental news. Yet, progress is being made on sustainability every day. Wouldn't it help to have a source of GOOD eco news for a change? How would that affect the way people see sustainability?
That's the premise behind this Unicycle Creative blog project. Are YOU Green Positive? It's always better to know. |
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