Every once in a while you do a project just for the sheer insanity of it. The irrepressible Steve Unger had a vision for a one-day event designed to get people competing for the wackiest ways to get to work. He wanted a fun video to mobilize social media and get people talking, walking and whatever.
A beer-fueled one-night logo design was followed by a coffee-fueled one-day guerilla video shoot. Steve his rugged self starred as canoe man.
The following year, as the event grew, we activated film director Don Barnard, real-life inventor Hermann Fruhm and a cast of stunt chickens. Enough said.