The University Golf Club is one of Vancouver's oldest courses. For many years, it was indeed a private club, and it's name and heritage do little to change that perception. So when the 'club' decided to become a public course, they needed to let people know. Radio was the medium of choice, supported with resto-bar posters driving golfers to book on-line at their newly re-designed web site.

For a targeted message, radio can be one of the most powerful media. And unlike television, it doesn't really cost any more to include a limousine, a boardroom full of businesspeople and a trap-shooting range in the production.