Unwire the world

Video loads and plays automatically. Quicktime required.

Emerging brands in sustainable business will likely have to do a lot more marketing with a lot less media. But that doesn't mean you have to sacrifice impact or results.

Wirestoppers was one of the first guerilla/viral campaigns I worked on at Big House Communications, combining smart branding with affordable video production and unique media. At the height of the tech boom, companies were fighting tooth-and-nail to acquire and retain the right people. (An employment condition which seems to be returning) Infowave needed to get more qualified developer resumes in the door.

The Insight
Existing employees were being given a 'finders bonus' for referring succesful applicants. We simply suggested they roll out that offer to the world.

Reaching the Geeks
To publicize this 'reward', our team developed Wirestoppers - and its rallying cry 'Unwire the World'. This sub-brand provided an impactful platform for Infowave's H.R. department and even described the mission of the company itself.
We used a combination of entertainment print media, bathroom posters at select restaurants and bars (near high-tech hubs) and a viral friend-to-friend video posted on the Wirestoppers web sitelet. The video was shot in a single night at the Infowave offices. We even put our message right into the hands of prospects, with printed coffee sleeves distributed at key locations near Infowave competitors.

Next Back to Brands