|Smaller companies often create the most innovative and eco-friendly products. But to stand a chance against bigger, well-established brands, performance is not always enough. You have to capture the customer right at the shelf.
CBR products is a Vancouver-based company that manufactures a line of eco-friendly finishes under the BRODA® name. I came across them first as a customer, and was amazed at the quality of the products. This is one environmentally-friendly option that definitely delivers.
As an emerging brand with limited shelf space, BRODA® needed to stand out. We deliberately chose very 'un-paint' imagery, selecting photos that represented the company's roots in Vancouver and Whistler, incorporating the wood grain subtly within the protective clothing of the outdoorspeople. According to the client, the new packaging helps BRODA® literally 'sell itself'.
Advertising and POS
We are now into the third year of the campaign, helping the client achieve double-digit growth.
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