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New York City based blog, was seeking a refreshed brand look to help galvanize their readers into action. Unicycle created the WeHateToWaste parade, a strategy that makes readers feel that they are part of a larger movement, and every step they take to reduce waste is multiplied. The illustration is used on the blog homepage and on promotional PeopleTowels. (A very cool and waste-free product) The cartoon style also brings a lighter feel to what can be a messy subject.

©2013 Lorne Craig – Unicycle Creative – 604 831 2432 –