For the event invitation, through the miracle of digital printing, we were able to make the tree ask for each of our invitees by name. This tongue-in-cheek approach addressed the latent feelings of eco-guilt some print buyers likely feel when they see the presses rolling on a big job. But the smile let our viewers understand that we know they are only human, and we can all laugh at ourselves a little even as we address serious issues. The Results Extra thanks to photographer Randall Cosco. |
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You can use humour to take the sting out of a harsh eco-message.
Unicycle Creative was asked to create a brand, logo and invitations for a green printing seminar co-sponsored by Hemlock Printing and DDB Canada. Runningreen, The Eco Printing Infoforum was the result. The Strategy |
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©2006 Lorne Craig Unicycle Creative 604 831 2432 lorne@unicyclecreative.com
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